Distribution,
engineered.
A performance-focused creative agency that doesn't hand off to a media buyer. We are the media buyer. The team that wrote the hook is the team adjusting the bid at 2am. One P&L from idea to conversion.
Three hundred billion dollars are auctioned every year.
The US digital ad market crossed $300B in 2024 eMarketer. That spend is decided by an auction running 24/7 across four platforms that matter for performance brands.
Most brands burn 30–50% of their ad budget on bad creative, broken pixels, and Advantage+ campaigns nobody knows how to read. We win share by operating the creative and the buying as a single P&L.
One team. One P&L.
The Studio makes the assets. The Media House spends behind them. Performance data closes the loop, every week.
The Studio
Creative Engineered for the Feed
- → UGC Production
- → Live Commerce
- → Short-Form Editing
- → Modular Hooks, Bodies, CTAs
The Media House
Distribution Engineered for the Spend
- → Meta Ads (FB + IG)
- → TikTok Ads + Spark Ads
- → Snapchat Dynamic
- → YouTube Demand Gen + VVC
One team. One P&L. One throat to choke. Performance data from the buying side feeds creative iteration on the studio side. The loop tightens every week.
Creative drives 49% of all ad-driven sales lift.
Nielsen Catalina Solutions ran the math on more than 500 CPG campaigns. The single biggest driver of incremental sales wasn't targeting. It wasn't reach. It wasn't recency. It was the creative itself. Nielsen Catalina / WARC
And on Meta specifically, the algorithm has consolidated around Advantage+. The platforms are now doing the targeting for you. Which means creative is the last lever you actually control.
Most agencies hand creative to a media buyer and pray. We don't hand off anything. The buyers slack the editors. The editors ship the next hook on Tuesday. The loop tightens every week.
- Creative49%
- Reach22%
- Targeting9%
- Recency5%
- Context / other15%
Four auctions. Four playbooks.
Each platform rewards different creative, different bidding, different audience logic. We don't run a "social ads" generalist play. We specialize per platform, with real reach numbers and real CPM benchmarks attached to every decision.
Meta
TikTok
Snapchat
YouTube
How an auction actually picks a winner.
The Meta and TikTok auctions don't reward the highest bidder. They reward the highest total value. Understanding this formula is the difference between a 4x ROAS account and a 1.2x ROAS account. Meta Ads Help
Audit. Research. Test. Scale.
We don't guess our way to a winning account. We audit what's broken, research what's working in your category, test against isolated variables, and only scale once a formula has cleared the gate. Then the loop starts over.
- 01Audit — pixel hygiene, attribution windows, audience overlap, creative fatigue scoring. Written deliverable in week one.
- 02Research — Meta Ad Library, TikTok Creative Center, Snap Public Library, Google Ads Transparency. We map competitor hooks, formats, and offers before we shoot a frame.
- 03Test — modular batches against isolated variables (hook / visual / CTA / format). Statistical-significance gate before kill or scale.
- 04Scale — once a winning formula clears the gate, we duplicate horizontally (audiences, geos, placements) and vertically (budget) with guardrails.
The full stack of paid media.
We don't just press "boost." We own pixel hygiene, conversion API, audience structure, attribution, reporting, and the iteration cadence between creative and spend.
- →Pixel & Conversion API setup
- →Audience architecture (cold, warm, retargeting)
- →Creative trafficking & native asset specs
- →Daily optimization (not weekly)
- →Weekly reporting + Loom walkthrough
- →CRO recommendations on landing pages
- →Attribution stitching (UTM + GA4 + Triple Whale)
- →Creative iteration loop with The Studio
Sample Brand · Q2 W7
Benchmarks we hold ourselves to.
We publish our internal SLAs so you can hold us to them. If we miss one, you hear about it in the Monday Loom — not buried in a quarterly review.
Setup fee. Spend fee. Performance bonus.
We don't hide behind retainer-only pricing or pure percent-of-spend. You pay for the build, a fair management rate scaled to your spend, and we earn a bonus only when ROAS clears the benchmark we set in the audit.
Pick your entry point.
Whether you need the closed loop or just the buying engine, we have a path in.