Our Capabilities

    Three video formats run modern commerce.
    We engineer all three.

    Performance UGC, live commerce, and short-form. Not billboards. Not 30-second TV spots. The three formats that actually move revenue inside the paid auctions and the vertical feed.

    Format × Funnel

    Where each engine actually plays.

    A matrix, not a brochure. Solid dot = primary use case. Open dot = supporting role. We don't pretend one format covers the whole funnel.

    Funnel Stage
    Performance UGC
    Live Commerce
    Short-Form
    Awareness
    Cold audiences. Hooks decide everything.
    Consideration
    Demos, testimonials, comparison.
    Conversion
    Hard CTAs, urgency, catalog.
    Retention
    Repeat buyers, community, drops.
    Primary Supporting Not used
    Engine 01 — Bread & Butter

    Performance UGC.

    The workhorse of modern paid acquisition. We cast direct-response trained creators, script with proven hook archetypes, and ship a modular matrix your buyer can launch on day one. UGC is the input. The paid auction on Meta, TikTok, Snap and YouTube is the output.

    ~50%
    of Meta time spent on Reels
    Meta IR
    −30 to −50%
    CPA delta vs. brand-produced
    Tinuiti '24
    Open UGC
    Creator Network
    Stitch-Reaction
    POV-Confession
    Trend-Hijack
    Problem-Reveal
    Founder-Voice
    Before/After
    Casting pass rate6%
    LIVE_BROADCAST.stream
    REC 01:42:181080p60 · 8.2 Mbps
    Cart Adds
    482 / min
    Engine 02 — On Air

    Live Commerce.

    The modern QVC runs on TikTok Shop and Whatnot. We bring broadcast-grade production — multi-cam cinema rigs, bonded cellular, a written Run of Show — to streams that used to be a shaky iPhone in an echoey room.

    $32.7B
    US live commerce 2024
    eMarketer '24
    $100M+
    TikTok Shop Black Friday '24 single-day US sales
    TikTok Newsroom
    Open Live Commerce
    Engine 03 — Retention

    Short-Form.

    The pulse of your brand. We engineer retention with motion-tracked captions, J-cut audio bridges, and a pattern interrupt every 3–5 seconds. 48-hour turnaround. Built to feed the algorithm.

    70B
    daily Shorts views
    YouTube '24
    95min
    avg TikTok time per US user, per day
    Statista
    Open Short-Form
    TIMELINE_v4.prproj
    V1
    V2
    A1
    SFX
    00:00:0000:00:32
    The Compounding Loop

    One shoot day. Three engines fed.

    We don't run three services in parallel — we run one production pipeline that feeds all three. Same talent, same lighting, same brief, three outputs.

    Step 1
    Shoot Day
    One creator, modular brief, 6–8 hours.
    Step 2
    → UGC ads
    36 paid variants for Meta / TikTok / Snap / YouTube.
    Step 3
    → Short-Form organic
    Same raw cut down for owned TikTok / Reels / Shorts.
    Step 4
    → Live talent pool
    Casted hosts get booked into Live Commerce drops.

    Ready to fire up
    the engines?

    UGC pipeline, live commerce broadcast, or short-form retention engine — pick one, pick all three.

    Book a Strategy Call