Our Capabilities

    Three video formats run modern commerce.
    We engineer all three.

    Performance UGC, live commerce, and short-form. Not billboards. Not 30-second TV spots. The three formats that actually move revenue inside the paid auctions and the vertical feed.

    Open UGCOpen LiveOpen Short-Form
    The Thesis

    Each engine justifies itself with one number.

    We don't sell process, we sell formats that already won the buyer's attention. Here's the one stat per engine that makes the case.

    Engine 01

    Performance UGC

    9.8×
    more impactful than influencer content

    The format that replaced TV. Native, hook-engineered, ad-tested.

    Nosto / Stackla
    Engine 02

    Live Commerce

    $32.7B
    US live commerce sales 2024

    The modern QVC. Broadcast-grade live for TikTok Shop and Whatnot.

    eMarketer 2024
    Engine 03

    Short-Form

    70B
    daily YouTube Shorts views

    Retention-engineered cuts for TikTok, Reels, and Shorts.

    YouTube Blog '24
    Format × Funnel

    Where each engine actually plays.

    A matrix, not a brochure. Solid dot = primary use case. Open dot = supporting role. We don't pretend one format covers the whole funnel.

    Funnel Stage
    Performance UGC
    Live Commerce
    Short-Form
    Awareness
    Cold audiences. Hooks decide everything.
    Consideration
    Demos, testimonials, comparison.
    Conversion
    Hard CTAs, urgency, catalog.
    Retention
    Repeat buyers, community, drops.
    Primary Supporting Not used
    Engine 01 — Bread & Butter

    Performance UGC.

    The workhorse of modern paid acquisition. We cast direct-response trained creators, script with proven hook archetypes, and ship a modular matrix your buyer can launch on day one. UGC is the input. The paid auction on Meta, TikTok, Snap and YouTube is the output.

    ~50%
    of Meta time spent on Reels
    Meta IR
    −30 to −50%
    CPA delta vs. brand-produced
    Tinuiti '24
    Open UGC
    Creator Network
    Stitch-Reaction
    POV-Confession
    Trend-Hijack
    Problem-Reveal
    Founder-Voice
    Before/After
    Casting pass rate6%
    LIVE_BROADCAST.stream
    REC 01:42:181080p60 · 8.2 Mbps
    Cart Adds
    482 / min
    Engine 02 — On Air

    Live Commerce.

    The modern QVC runs on TikTok Shop and Whatnot. We bring broadcast-grade production — multi-cam cinema rigs, bonded cellular, a written Run of Show — to streams that used to be a shaky iPhone in an echoey room.

    $32.7B
    US live commerce 2024
    eMarketer '24
    $100M+
    TikTok Shop Black Friday '24 single-day US sales
    TikTok Newsroom
    Open Live Commerce
    Engine 03 — Retention

    Short-Form.

    The pulse of your brand. We engineer retention with motion-tracked captions, J-cut audio bridges, and a pattern interrupt every 3–5 seconds. 48-hour turnaround. Built to feed the algorithm.

    70B
    daily Shorts views
    YouTube '24
    95min
    avg TikTok time per US user, per day
    Statista
    Open Short-Form
    TIMELINE_v4.prproj
    V1
    V2
    A1
    SFX
    00:00:0000:00:32
    The Compounding Loop

    One shoot day. Three engines fed.

    We don't run three services in parallel — we run one production pipeline that feeds all three. Same talent, same lighting, same brief, three outputs.

    Step 1
    Shoot Day
    One creator, modular brief, 6–8 hours.
    Step 2
    → UGC ads
    36 paid variants for Meta / TikTok / Snap / YouTube.
    Step 3
    → Short-Form organic
    Same raw cut down for owned TikTok / Reels / Shorts.
    Step 4
    → Live talent pool
    Casted hosts get booked into Live Commerce drops.
    The Kit

    What we run.

    Operator credibility. No rented gear lists, no aspirational stack.

    Cinema
    Sony FX6 / FX3
    Dual-body A/B cam. 4K 60p S-Log3, dual base ISO for low light.
    Lighting
    Aputure 600x / 300x
    Bi-color key + fill. Light Dome SE for soft creator skin tone.
    Audio
    Sennheiser MKH 416 / DPA 4060
    Boomed shotgun + lav redundancy. 48kHz/24-bit, no on-cam audio.
    Live Switching
    ATEM Mini Extreme ISO
    4-cam live cut, ISO record per input, bonded LiveU for 5G uplink.
    Edit Stack
    Premiere Pro + After Effects
    Frame.io review, motion-tracked captions, J-cut audio bridges.
    Reporting
    Triple Whale + Motion
    Creative-level ROAS, hook win-rates, kill criteria tied to spend.

    Ready to fire up
    the engines?

    UGC pipeline, live commerce broadcast, or short-form retention engine — pick one, pick all three.

    Book a Strategy Call

    At a glance

    Quick answers

    Meadowlark Media House is a UGC and video production workshop based in Los Angeles, CA, working with DTC brands across the United States. Services cover UGC ads, TikTok Shop live commerce, short-form video, editing, creative direction and content strategy. UGC packages start at $849.

    What services does Meadowlark offer?
    UGC ad production, live commerce streaming for TikTok Shop and Whatnot, short-form video for TikTok, Reels and Shorts, performance editing, creative direction and content strategy.
    Where is Meadowlark located?
    Our workshop is in Los Angeles, California. We shoot locally and cast creators nationwide, so brands anywhere in the US can work with us.
    How much do Meadowlark services cost?
    UGC packages start at $849 for the Starter package. Growth is $1,999 and Ultimate is $3,599. Enterprise and live commerce are quoted per project.