The discovery
engine.
Lowest CPM arbitrage in paid media — if your creative looks native and your account is structured for the FYP. Most brands waste TikTok uploading their Meta ads and wondering why nothing works.
Where viewers drop / where dollars die.
TikTok charges for impressions but rewards completion. The bigger the gap between your 2s and 6s view rates, the worse your hook is — and the more you're paying for nothing.
Directional benchmarks from in-feed Spark Ads in DTC verticals. We tune for the 6s threshold — that's where TikTok's algorithm starts giving you the cheap distribution. Tinuiti
Eight hook archetypes that win the FYP.
We pull these from TikTok's own Top Ads research on the Creative Center. Every brief we ship to The Studio maps to one of these structures. TikTok Creative Center
"POV: you just discovered…" — second-person hook frames the viewer inside the story
Sub-second visual cut every 1.2s on average. Pattern interrupt at FYP speed
"3 reasons I switched to…" — listicle promise sets retention expectation
"I'm gonna get hate for this but…" — vulnerability earns the watch-through
Show the product working in the first frame — no logo lockup, no intro card
Reaction format using the Stitch UI. Borrows authority from the original
Native sound from the FYP wave. Algorithm rewards format familiarity
TikTok-style cuts, captions, fonts. Looks like the rest of the feed
TikTok is an audio-first feed. Pick the wrong sound and your ad doesn't get distribution.
Trending Sound
Algorithm rewards format familiarity. Pair with Spark Ads on creator handle.
Original Sound
Builds a sound library you can re-use across creators. The asset compounds.
Voiceover
Studio-recorded VO over b-roll. Cheap to produce, easy to iterate.
Spark Ads on creator handles — not branded ones.
Spark Ads let you promote a real organic post (yours or a partner creator's) as a paid ad. The post keeps its native handle, comments, and likes — which means the ad doesn't look like an ad.
We run the Authorization Code workflow with partner creators so we can boost their posts without losing the organic credibility.
A TikTok trend has a 14-day shelf life. We ship in 72 hours.
Trending sounds and formats follow a predictable arc. Most agencies are still briefing the trend after it's already peaked. Our Studio compresses brief-to-launch into three days.
What we run on TikTok.
Spark Ads at scale
Posting cadence on your handle (or partner creators') so we always have warm creative to boost. No cold-only spend.
Events API + Pixel
Server-side events deployed, identity-match quality verified, attribution windows tuned for TikTok's shorter consideration cycle.
FYP-native creative
Captions burned in, hooks under 1.5s, no logo lockups, no aspect-ratio mistakes. Engineered for the platform.
Trend-jacking system
Studio monitors trending sounds and formats weekly. We ship reactive content while it's still in the wave.
We read every TikTok ad before shooting ours.
- 01Filter Top Ads by region, industry, and CTR / 6s view rate.
- 02Map competitor hooks against our 8-archetype taxonomy.
- 03Pull winning sounds + format trends weekly into the Studio brief.
- 04Identify offer angles that haven't been saturated in your vertical.
Anonymized blended figures from active TikTok accounts. Past performance does not guarantee future results.
Want TikTok ads that don't look like ads?
Free 30-minute audit. Spark Ads roadmap. No commitment.