New9 min read
How to Hire UGC Creators (Without Wasting Your Ad Budget)
Finding a creator takes ten minutes. Finding one whose video will actually lower your cost per purchase takes a process.
HiringCreatorsBuying Guide
Read the essay Field Notes09 essays published
Essays from the workshop floor.
Plain-spoken playbooks on UGC, paid social, and DTC creative, written by the team actually shipping the ads.
Featured essayNo. 01
NewThe archiveUpdated weekly
9 min
Supplement UGC Ads: What Converts and What Gets Rejected
Supplements are one of the hardest categories to advertise and one of the best fits for creator video. The trick is knowing exactly where the line sits before the camera rolls.
SupplementsAd Policy
11 min
TikTok Shop Live Selling: How to Run a Live That Actually Sells
Going live is easy. Going live and selling takes a plan, a host and a setup that looks worth buying from.
Live CommerceTikTok Shop
11 min
15 UGC Hook Formulas That Stop the Scroll
The first seconds decide whether anyone sees the rest of your ad. Here are fifteen hook formulas we use as starting points for testing.
HooksCreative Strategy
10 min
UGC Ads for Skincare: What Converts and What Gets Rejected
Skincare is one of the most competitive categories on paid social and one of the most policed. The winners are specific and careful.
SkincareCreative Strategy
10 min
UGC Agency vs UGC Platform: Which Should a DTC Brand Use?
Both get you creator videos. Only one hands you a creative system. Here is how to decide which your brand needs right now.
Buying GuideUGC
11 min
How Much Does UGC Cost in 2026? A Real Price Breakdown
The price per video is the number everyone asks about. It is rarely the number that decides whether your ads make money.
UGC PricingBuying Guide
11 min
How UGC Turned TikTok Brands Into Retail Businesses
Stanley, CeraVe, Dr. Squatch and Il Makiage all turned creator video into real distribution. Prime turned it into a spike. Here is what separated them, with the receipts.
Case StudiesUGC
7 min
What is UGC? A Workshop's Definition for DTC Brands
Everyone uses the acronym. Few define it the same way. Here is what UGC actually means inside a paid-social workshop, and why the definition matters more than ever for DTC brands.
UGCDTC