The liquidity channel.
Meta still owns the deepest paid auction in DTC. The accounts winning right now are the ones feeding Advantage+ fresh creative every week — not the ones with the biggest budgets.
Advantage+ Shopping vs. manual structure.
Directional Q4 '24 ROAS comparison across e-commerce verticals. Manual still wins for tightly-segmented retention audiences — but for cold prospecting, A+ is no longer optional. Tinuiti Q4 '24
We audit every Meta account against the same seven layers.
Most accounts are leaking on layers 1–3 and never get to test layer 7. The audit doesn't start with creative — it starts with infrastructure.
If your CAPI deduplication is broken, no amount of new hooks will save you. We fix the plumbing, then we ship creative.
The five exclusions most brands miss.
Same campaign type can ROAS at 4x for one brand and 0.8x for another. The difference is almost always one of these five.
- Existing customers (≥90d) capped at 15%
- 30-day add-to-cart audience excluded from prospecting
- Geo splits for shipping-zone economics
- Creative slot rotation enforced (no winner monopoly)
- Quality-rated landing pages only (LP exp ≥ 7)
One week inside a Meadowlark Meta account.
This is the heartbeat. Every Meta account we run gets new creative on Monday and a kill review on Friday. Predictable rhythm beats heroic effort.
What we run on Meta.
Advantage+ Shopping done right
Proper exclusions, existing-customer caps, geo splits, creative slot management. Not 'turn it on and pray.'
Conversion API + Pixel hygiene
Server-side events deployed, deduplication verified, event match quality scored above 8.0 before we scale.
Dynamic Product Ads
Catalog feed cleanup, abandoned-cart and viewed-product flows live within week one.
Creative iteration loop
Modular UGC from The Studio. New hook ships Monday, losers killed Friday. No fatigue debt.
We read every Meta ad before shooting ours.
- 01Pull every active ad from your top 5 category competitors weekly.
- 02Score hooks, formats, and offers against engagement proxies.
- 03Identify white-space angles competitors aren't running.
- 04Brief The Studio against gaps — never copy, always differentiate.
Anonymized blended figures from active Meta accounts. Past performance does not guarantee future results.
Ready to fix your Meta account?
Free 30-minute audit. Written playbook. No commitment.