Make It
POP.
You have 2.8 seconds to earn attention. We turn boring raw footage into dopamine-inducing, algorithm-friendly assets that dominate the vertical feed. We don't just edit; we engineer retention.
Retention is the new currency.
The algorithm doesn't care how much money you spent on production. It cares about one thing: Did they watch until the end?Most brands fail because they try to tell a story before they've earned the attention. We fix that by front-loading value.
MEDIAN HOOK WINDOW
Meta's own creative team puts the median Reels decision window at ~1.5 seconds. If you don't earn the watch here, you're not in the auction.
Meta BusinessSILENT VIEWING
The widely-cited Verizon Media / Digiday figure: 85% of Facebook video is consumed sound-off. Captions are not a polish step — they are the dialogue.
Digiday / VerizonTIKTOK VIEW CHECKPOINT
TikTok's first published retention checkpoint. Past 6s the algorithm treats the user as engaged — and starts compounding distribution.
TikTok BusinessThe Viral Formula.
We don't rely on luck. We rely on a structured narrative arc that has been proven to maximize Average View Duration (AVD).
The Visual Hook
We start in media res. No "Hey guys, welcome back." We open with movement, a shocking statement, or a visual oddity that forces the brain to ask "What is that?"
The Retention Loop
We deliver on the promise of the hook, but we layer in B-Roll, text pops, and sound effects every 3-5 seconds. This prevents the "lull" where users scroll.
The Payoff & CTA
We answer the question posed in the hook and immediately pivot to a Call to Action or a seamless loop that restarts the video automatically.
The Neuro-Editing Suite
We use advanced editing techniques derived from neuroscience to keep the viewer's brain stimulated. It's not just "flashy"; it's biological.
J-Cuts & L-Cuts
We bleed audio from the next clip into the current one. This creates a subconscious bridge that pulls the viewer forward.
Dynamic Zooms
Subtle 5-10% digital zooms on key emphasis words mimic the human eye focusing, increasing perceived importance.
Motion Tracking
Text and graphics are pinned to moving objects in the frame, making the edit feel 'alive' and high-production.
Speed Ramping
We speed up the boring parts and slow down the emotional parts. Total control over the viewer's perception of time.
One Size Does Not Fit All.
A TikTok is not a Reel. A Reel is not a Short. We optimize the same raw footage into three distinct assets tailored for the unique "vibe" and algorithm of each channel.
TikTok
Requires unpolished energy. Trends move fast. Sounds matter more here than anywhere else. We focus on "Lo-Fi" authenticity and community in-jokes.
IG Reels
Slightly more curated. This is where you reach new cold audiences but keep your brand prestige. We balance "trend" with "brand safety."
Shorts
Driven by SEO and search intent. These videos often answer specific questions or link to long-form content. They have a longer shelf-life.
The Content Menu
We don't just "make videos." We deploy specific formats designed for specific goals.
The Remix
We take your existing long-form content (podcasts, webinars) and slice it into 10-15 viral clips.
The Native Skit
Original content shot on iPhone. We script trending skits that integrate your brand seamlessly.
The Green Screen
Reaction videos to industry news. This establishes you as a thought leader and builds instant trust.
Ready to Post
We deliver a Google Drive folder with MP4s, cover images, and caption text files.
Vanity Metrics Are For Amateurs.
Retention Rate
We analyze exactly when people drop off (e.g., at 0:04s) and optimize the edit for the next batch.
Engagement Ratio
Likes are easy. We track Shares and Saves. These signals tell the algorithm your content is valuable.
Viral Velocity
How fast did it hit 10k views? This helps us identify winning topics to double down on immediately.
The 48-Hour Sprint.
Speed is a feature. Trends die in days. Our post-production workflow is built for velocity. You upload raw files, we deliver polished assets ready for posting in 48-72 hours.
1. Raw Upload
You drop footage into your dedicated Portal. Or we pull it from your podcast/long-form.
2. The Cut
Our editors identify the "Gold Moments," remove silence, and apply the retention edit.
3. Polish & Captions
We add the "B-Roll," the sound design, and the brand-specific font styles.
4. Delivery
You get a folder with MP4s, 3 thumbnail options, and suggested captions/hashtags.
Short-Form FAQ
Can you edit my podcast?
Yes. This is our most popular service. We take a 60-minute episode and turn it into 10-15 vertical clips for TikTok/Reels.
Do you use AI captions?
We use AI for the transcript, but a human editor styles, corrects, and animates every word. Auto-captions look cheap; ours look branded.
How many videos do I get?
We have packages ranging from 10 videos/month to 60+ videos/month depending on your aggression level.
Do you pick the music?
Yes. We stay on top of 'Trending Audio' reports and will select tracks that give you an algorithmic boost, or use copyright-free music for ads.
Feed the machine.
Consistency is the only cheat code. Let's fill your content calendar.
Start Your Sprint